H&M Edition Fall/Winter 2017 Men's Collection
H&M Edition is back for fall-winter 2017 and the range focuses on premium essentials. Timeless staples steal the spotlight as the Swedish brand focuses on quintessential style. American artist Aaron Bobrow fronts the campaign for the launch. "This season is our first chance to define what H&M Edition means for the colder months," says H&M menswear head of design Andreas Löwenstam. He continues, "We wanted to elevate these staples, focusing on the exact cut and fit to make them fundamental for the new male wardrobe. Shop the H&M Edition fall-winter 2017 collection on HM.com.