H&M introduces us to ERDEM with its fall-winter 2017 collaboration. While the label is known for its romantic womenswear, ERDEM makes its menswear debut with H&M. Elegant tailoring and construction detail the brand's English style. Hero pieces for the lineup range from floral print shirts and graphic knitwear to ruffled tops. Photographer Michal Pudelka captures a glimpse at the collection, which launches November 2, 2017. Pudelka talks about the collaboration. "ERDEM x H&M is a collection that really spoke to me, and I wanted to create for it a lookbook with a twist." The photographer continues, "I love to add elements of surprise and surrealism, and thought of details to enhance the atmosphere, like flowers being handed to the model from out of frame."
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