Hair Today: Saturdays NYC Launches Grooming Essentials

AFFILIATE DISCLOSURE

The Fashionisto

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Published March 3, 2017

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Updated October 29, 2018

Luca Bertea fronts Saturdays NYC's Grooming Essentials launch.Pin
Luca Bertea fronts Saturdays NYC’s Grooming Essentials launch.

Saturdays NYC sets its sights on the grooming market with the launch of its Grooming Essentials. Beginning with haircare, the brand unveils a Grooming Cream, Clay Pomade, and Wet Wax. Discussing the extension of the brand, Saturdays NYC co-founder Colin Tunstall shares, “The Saturdays brand has always centered around our personal lives. Diving into the grooming department was always something that we looked forward to.”

Related: Saturdays NYC Elevates Everyday Style with Spring ’17 Collection

Turnstill continues, “After careful consideration of crafting the perfect holds, consistency, look and feel of our products, we’re excited to launch our first three pomades. As our brand grows, it’s exciting to see how we intertwine each department and how the grooming products fit in with everything else that we carry at our stores.”

Made in the USA, the grooming line is available at Saturdays NYC store locations and select boutiques. You can also shop Saturdays NYC’s Grooming Essentials on SaturdaysNYC.com.

Saturdays NYC Grooming Essentials

Saturdays NYC kicks off its Grooming Essentials with the debut of hair products.Pin
Saturdays NYC kicks off its Grooming Essentials with the debut of hair products.
For a natural finish and light hold, the Grooming Cream offers texture and shine to any look.Pin
“For a natural finish and light hold, the Grooming Cream offers texture and shine to any look.”
To achieve a sculptural yet lived in style, the beeswax based Clay Pomade provides extra hold with a matte finish.Pin
“To achieve a sculptural yet lived in style, the beeswax based Clay Pomade provides extra hold with a matte finish.”
The petroleum-free Wet Wax delivers a polished, high gloss shape - incorporating a firm hold yet leaving out the oily feel.Pin
“The petroleum-free Wet Wax delivers a polished, high gloss shape – incorporating a firm hold yet leaving out the oily feel.”

Luca Bertea for Saturdays NYC Grooming Essentials

Alessandro Simonetti photographs Luca Bertea for Saturdays NYC's Grooming Essentials launch.Pin
Alessandro Simonetti photographs Luca Bertea for Saturdays NYC’s Grooming Essentials launch.
Model Luca Bertea fronts Saturdays NYC Grooming Essentials debut.Pin
Model Luca Bertea fronts Saturdays NYC Grooming Essentials debut.

Video: Saturdays NYC Grooming Essentials

Photographs by Alessandro Simonetti — Directed by Daniel Navetta (APK.NYC)
Director of Photography: Tyler Haft — Additional Cinematography by Joe Victorine
Produced by APK.NYC — Music by Cough Cool


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