Into the Rainbow-Designer Massimo Giornetti definitely changed inspiration for his latest collection at the helm of Italian fashion house Salvatore Ferragamo. If fall/winter 2012 was about reinventing the idea of a stylish businessman in dark and deep colors, for spring/summer 2013 the designer opted for a joyful and lively mood that infected the whole collection, thanks to catchy and bold shades. There's no room for black for summer 2013, but this doesn't mean that the collection displayed by Giornetti wasn't refined. In fact it included desirable and, most of all, wearable pieces, designed in a cheerful palette of colors that combines vitaminic hues, or fresh sorbet shades, proving that color blocking at its finest doesn't exclude perfectly tailored pieces and sartorial silhouettes, matched with young and colorful sneakers, even with the most sophisticated and refined suits. Graphic patterns and stripes are the only prints displayed on the Milanese runway, for a collection that started with a smart orgy of colors, and ended with pure and immaculate white looks, embellished by tiny and colorful details. Once again Giornetti delivered a smart, beautiful and desirable collection, but most of all he dared by using a concept, color blocking, in a new and appealing way.
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