Rozalb de Mura is the fictional character created by Oláh Gyárfás to encompass his Romanian label. "Wrapped in mystery, Rozalb de Mura travels around the world and chooses interesting destinations and charismatic people to keep him delightful company. Boundaries between reality and fiction imperceptibly dissolve…" Gyárfás graduated from West University, Faculty of Arts in 2001 and after working as a fashion designer for Heretique and Wanguardia, he began his line in 2005. In his line, Gyárfás mixes "reality with fiction, [and] masculine with feminine". He maintains the standard for minimalism, yet still nourishes an acuteness for details.