River Island introduces its spring-summer 2017 tailoring collection with a new campaign. River Island head of menswear buying, Nick Tahir talks about the launch. Tahir shares, "In an increasingly competitive market, it’s important that we set ourselves apart from the rest of the high street when it comes to tailoring."
He explains, "for spring-summer, we set about developing a whole new product direction for our smart offering. We have implemented new fit blocks and a vast array of exciting new cloths and styles, keeping the quality and design handwriting that we’re known for front of mind throughout."
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