Calvin Klein taps “The Eternals” star Richard Madden as its latest face. The 35-year-old Scottish actor links up with the famous brand to star in the Calvin Klein Defy fragrance campaign. Madden takes up the spotlight for Calvin Klein’s newest men’s fragrance, sporting the brand’s iconic denim in the form of a jean jacket and distressed jeans.
In addition to a print campaign, Madden appears in an advertising spot for Calvin Klein Defy. He tackles a period of self-reflection and ultimately decides to take a leap of faith that reflects “personal defiance and daring to take risks.” The ad mirrors Calvin Klein Defy’s duality as a fragrance that offers “invigorating freshness and powerful woods.”
Richard Madden for Calvin Klein Defy Fragrance Campaign
Madden joins a famous roster of actors to front Calvin Klein campaigns, including Jake Gyllenhaal, Charlie Hunnam, and Edward Burns. “It’s been an exciting opportunity to partner with Calvin Klein on this new launch for Calvin Klein Fragrances,” shares Madden. “Making the Calvin Klein Defy campaign was an amazing experience; I’m excited about this partnership and our work together.”
Master perfumer Anne Flipo collaborated with senior perfumers Pascal Gaurin and Loc Dong of IFF to develop Calvin Klein Defy. The fragrance brings together citrus notes with touches of Bergamot and Lavender Absolute. At its heart, Calvin Klein Defy boasts Vetiver Oil that complements the earthiness of a base of Amber notes.
Senior Vice President Global for Calvin Klein Fragrances, Joanne Bletz, expresses, “We are hugely excited by the launch of Calvin Klein Defy. The creation of this new men’s fragrance, starring the award-winning actor Richard Madden, marks the next chapter in our partnership with the iconic fashion house.”
Bletz continues, “The fragrance and campaign embrace the spirit of pushing boundaries as personified through our Dare to Defy concept and celebrates the courageous leap of faith it takes to follow your convictions while acknowledging the vulnerability and courage to defy expectations.”