Reserved for the Holidays: Unwrapping the Love, Christmas Ad

The Fashionisto

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Published December 16, 2023

Reserved unveils its holiday 2023 campaign.Pin
Reserved unveils its holiday 2023 campaign. Photo: Mateusz Stankiewicz / Reserved

Reserved’s latest campaign, Love, Christmas, captures the essence of the holiday spirit through a curated collection of festive wear. The advertisement showcases a luxurious and modern take on holiday attire, emphasizing sleek silhouettes and a classic color palette.

Reserved Holiday 2023 Campaign

Roberto Sipos suits up for Reserved's holiday 2023 campaign.Pin
Roberto Sipos suits up for Reserved’s holiday 2023 campaign. Photo: Mateusz Stankiewicz / Reserved

Reserved presents its holiday collection with the help of models Roberto Sipos, Jonas Kloch, Sabine Glud, Pooja Mor, and Karlijn Kusters. Their dynamic presence breathes life into each frame, offering a glimpse into the sophisticated yet celebratory styles ideal for the season’s festivities.

Sabine Glud, Jonas Kloch, and Karlijn Kusters wear formal attire for Reserved's holiday 2023 campaign.Pin
Sabine Glud, Jonas Kloch, and Karlijn Kusters wear formal attire for Reserved’s holiday 2023 campaign. Photo: Mateusz Stankiewicz / Reserved

Photographed by Mateusz Stankiewicz, the visual narrative of Love, Christmas exudes a warm, social atmosphere, inviting viewers into scenes of shared joy and elegance. The images are carefully crafted to balance the season’s vitality and the refined nature of Reserved’s designs.

Wearing a turtleneck and trousers, Roberto Sipos appears alongside Pooja Mor in Reserved's holiday 2023 campaign.Pin
Wearing a turtleneck and trousers, Roberto Sipos appears alongside Pooja Mor in Reserved’s holiday 2023 campaign. Photo: Mateusz Stankiewicz / Reserved

From candid laughter around a Christmas tree to poised elegance against a backdrop of red, the scenes portray a series of intimate and universally familiar moments during the holiday season. Men are dressed in tailored suits, tuxedos, and turtlenecks—reflecting formalwear through a modern lens.

The campaign includes a festive video directed by Zuza Trukowa as well. The video brings motion to the joyous moments captured in the campaign, adding an extra layer of celebration to the already vibrant Love, Christmas theme.

Together, the campaign’s elements harmonize to create a complete and immersive holiday experience, where fashion becomes a central part of the season’s cheer.


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