Rag & Bone Introduces Standard Issue Denim

The Fashionisto

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Published June 14, 2014

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Updated February 5, 2015

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Standard Issue–Refocusing its attention on denim, Rag & Bone designers Marcus Wainwright and David Neville look to relaunch their denim collection this fall under the label, Standard Issue. Neville explains that “Denim has always been an important category for us. We started with it.” Neville adds that over time “the terminology became complex and the consumer did not understand the verbiage we were using to code our jeans. We needed to simplify our denim.” Rag & Bone’s Standard Issue denim does just that. Modeled after its Standard Issue t-shirts, henleys and other essentials, the new denim range includes four fits: Fit 1/Skinny, Fit 2/Slim, Fit 3/Straight and Fit 4/Classic. Each pair of jeans will run in the $200 range. Rag & Bone will also be introducing an Archive collection of denim driven by heritage with Japanese selvage denim at the range’s core.


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