Prada is all about feelings for fall-winter 2021. The Italian fashion house explores the “emotions and senses, intimacy and tactility” of feelings. Appropriately so, Prada entitles its fall campaign “Feels Like Prada.”
Photographer David Sims aids Prada in telling its story this autumn. Sims captures pieces of a feeling, evoking what “Feels Like Prada.” An eclectic cast comes together for the occasion featuring model up and comers like Alexander Benigni, Eden Huang, Dara Gueye, Lorenzo Gonzi, Jaume Marti, and Yoren.
Creative director Ferdinando Verderi builds a narrative that provides for a multifaceted display of Prada, which reflects its “its complex and ever-transforming nature.” Meanwhile, Olivier Rizzo styles the advertisement. Rizzo highlights Prada’s bold stamp on the season with a wardrobe of printed knitwear, oversized tailoring, and statement jackets worn over a second skin or bodysuit.