Maximilian Davis for WSJ. Magazine: The Future of Fashion at Ferragamo

The Fashionisto

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Published February 23, 2023

Maximilian Davis Ferragamo Creative DirectorPin
Ferragamo creative director Maximilian Davis. Photo: Joshua Woods / WSJ. Magazine

In the fashion world, few things are as exciting as a new creative director taking the reins of a heritage brand. That’s precisely the case with Maximilian Davis, who was recently appointed as the creative director of Ferragamo, the Italian luxury brand. WSJ. Magazine recently featured Davis, who’s making a bold statement as a Black designer taking the helm of one of Italy’s most iconic brands. Davis aims to bring new life to the brand while maintaining its storied past, and his vision has the industry buzzing.

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British designer Maximilian Davis appears in a black-and-white photo for WSJ. Magazine. Photo: Joshua Woods / WSJ. Magazine

Maximilian Davis’ Vision for Ferragamo

As Ferragamo’s new creative director, Maximilian Davis is bringing a fresh perspective to the brand. While respecting its storied past, Davis is focused on making Ferragamo feel new and modern. “It’s not trying to disregard what Ferragamo has been in the past,” he says, “it’s about just taking it and making it feel new and modern.”

One of his first moves was to change the brand’s signature red color, which had been discussed before his appointment. “Making it a very bright and shocking red really gave it energy and excitement,” he explains. Davis is committed to revitalizing the brand and bringing it into a new fashion era.

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All smiles, Ferragamo creative director Maximilian Davis appears in a new image. Photo: Joshua Woods / WSJ. Magazine

The New Face of Fashion

Maximilian Davis is a talented designer and a symbol of progress in the fashion industry. As a Black man leading a renowned Italian fashion brand, Davis is fully conscious of the impact he’s making. “I think especially doing this in Italy; it’s very powerful,” the British designer notes.

Davis is committed to being a role model for the younger generation and people of color, and he’s already received messages from people thanking him for his appointment. “I hope I can be someone that people can follow,” he expresses. It’s clear that Davis understands the importance of inclusivity in fashion and uses his platform to effect change in the industry.


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