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You are here: Home / Fashion / Campaigns / Persol Collaborates with A.P.C. for Spring Shades
Spring/Summer 2020

Persol Collaborates with A.P.C. for Spring Shades

Published on February 9, 2020
Joseph Mount stars in the Persol x A.P.C. campaign.
Joseph Mount stars in the Persol x A.P.C. campaign.

Persol launches its first collaboration in half a century by partnering with French brand A.P.C. for a special outing. A.P.C. revisits Persol’s iconic 649 sunglasses with three new color variants. A mainstay of Persol, the 649 style was designed in 1957 for tram-drivers in Torino, Italy. However, they developed a mainstream following after actor Marcello Mastroianni wore them in the 1961 film Divorce, Italian Style. Commemorating the collaboration, Persol unveils a campaign that features A.P.C. founder Jean Touitou as well as Metronomy frontman Joseph Mount.

Related: For the Sun, Not Only | Dennis, Eugenio + More Front Persol Spring Campaign

Persol x A.P.C. Campaign

A.P.C. founder Jean Touitou fronts the Persol x A.P.C. campaign.
A.P.C. founder Jean Touitou fronts the Persol x A.P.C. campaign.
Metronomy frontman Joseph Mount appears in the Persol x A.P.C. campaign.
Metronomy frontman Joseph Mount appears in the Persol x A.P.C. campaign.
Jean Touitou makes an appearance in the Persol x A.P.C. campaign.
Jean Touitou makes an appearance in the Persol x A.P.C. campaign.

Filed Under: Campaigns, Eyewear, Fashion News

  • Fashion Label : A.P.C.
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