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Paul Smith Revisits Beginnings for Fall ’19 Campaign

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Models Jonas Glöer and Remington Williams star in Paul Smith's fall-winter 2019 campaign.
Models Jonas Glöer and Remington Williams star in Paul Smith’s fall-winter 2019 campaign.

Paul Smith revisits its roots for its fall-winter 2019 campaign. It’s back to the beginnings with a true-to-size replica of Smith’s first shop on Byard Lane in Nottingham. Benno Bulang channels the spirit of the designer as he poses for images reminiscent of iconic photos taken of Smith. Photographed by Theo Sion, models Jonas Glöer and Remington Williams appear in the advertisement as well. Max Pearmain styles the lot. The season tackles a modern take on traditional British clothing for the outdoors. Key items include coats; one in a stunning red, and another brilliantly checked.

Related: Paul Smith Strikes a Rebellious Chord with Fall ’19 Collection

Paul Smith Fall/Winter 2019 Campaign

Benno Bulang fronts Paul Smith's fall-winter 2019 men's campaign.
Benno Bulang fronts Paul Smith’s fall-winter 2019 men’s campaign.
Donning a red coat, Jonas Glöer stars in Paul Smith's fall-winter 2019 men's campaign.
Donning a red coat, Jonas Glöer stars in Paul Smith’s fall-winter 2019 men’s campaign.
Front and center, Benno Bulang stars in Paul Smith's fall-winter 2019 men's campaign.
Front and center, Benno Bulang stars in Paul Smith’s fall-winter 2019 men’s campaign.
Jonas Glöer appears in Paul Smith's fall-winter 2019 men's campaign.
Jonas Glöer appears in Paul Smith’s fall-winter 2019 men’s campaign.
Paul Smith taps Benno Bulang to star in its fall-winter 2019 men's campaign.
Paul Smith taps Benno Bulang to star in its fall-winter 2019 men’s campaign.
Hair by Syd Hayes
Makeup by Hiromi Ueda