Paul Smith’s spring-summer 2022 campaign features artists from various disciplines and backgrounds. The Paul Smith man is multifaceted, and the passion and quality of this season’s talent fully reflect that. For spring, actors Fionn O’Shea and Nabhaan Rizwan share the spotlight with ballet dancer Ryoichi Hirano and instrumentalist CKTRL.
Paul Smith Spring/Summer 2022 Campaign
Paul Smith’s characteristic stripes and the floral motif of the season stand out in the brand’s most recent advertising. For Paul Smith’s campaign, art director Matthew Mumford collaborates with photographer Jack Davison to bring it to life through photography. Meanwhile, Paul Smith’s spring 2022 collection is represented by a vibrant set designed by Alice Kirkpatrick that embodies the excitement and energy of the season.
Julian Ganio styles the looks for Paul Smith’s spring-summer 2022 campaign, which features Fionn O’Shea, Nabhaan Rizwan, Ryoichi Hirano, and CKTRL. The advertisement’s stars wear fashionable layers that signify key must-haves for the season. Sweaters, shirts, jackets, and even accessories such as bags and hats charm in bright colors or prints to match the season’s vibrant spirit.