Patrik Ervell Launches New Campaign Shot By Daniel Sannwald

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Patrik Ervell–New York fashion brand Patrik Ervell is set to redouble their marketing efforts by launching its first large-scale advertising campaign across magazines including Arena Homme+ and Wonderland. Shot by German photographer Daniel Sannwald, the campaign is fronted by classically trained dancers—a decision made to evoke a sense of natural movement throughout the pictures. A starkly contrasting backdrop and some unusual poses from the pictured dancer ensure that this shoot will certainly get eyes on the brand.