Oliver Peoples captivates with its fall-winter 2024 campaign, “By Design.” Showcasing a synergy between precision and artistry, the advertisement stars Levi Dylan and Ollie Edwards.
The two models embody Oliver Peoples’ understated sophistication, captured in a series of evocative portraits by Luis Alberto Rodriguez. Against a backdrop of muted tones and tailored silhouettes, Levi and Ollie’s eyewear become the focal point of every frame.
Oliver Peoples Fall/Winter 2024 Campaign
“By Design” highlights Oliver Peoples’ dedication to expert craftsmanship. Each pair of frames represents a harmonious blend of Japanese production techniques and the breezy, sun-soaked sensibilities of Los Angeles.
The campaign emphasizes individuality and character. From bold acetate shapes to sleek metal finishes, every design element has a purpose. Oliver Peoples’ wide-framed Ollice sunglasses, featuring a clear acetate frame, evoke a blend of classic charm and contemporary edge.
The Kesner glasses introduces a vintage-inspired panto lens shape enhanced by a bold, thick eye wire. Designed from lightweight titanium, this frame balances structural strength with a refined, retro-modern aesthetic.
With “By Design,” Oliver Peoples reaffirms its distinctive vision for eyewear—a seamless fusion of progressive innovation and enduring sophistication. The campaign embodies a resonant statement: eyewear as a reflection of individuality, consciously designed and worn with assured confidence.
