Officine Générale Fall 2023 Campaign: Evoking Artistry

The Fashionisto

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Published September 3, 2023

Taking to the city streets, Niels Trispel and Maggie Maurer star in Officine Générale's fall-winter 2023 campaign.Pin
Taking to the city streets, Niels Trispel and Maggie Maurer star in Officine Générale’s fall-winter 2023 campaign. Photo: Laurence Ellis / Officine Générale

Officine Générale’s fall-winter 2023 campaign quietly unfolds in Paris, an ever-present but never obtrusive city. Models Niels Trispel and Maggie Maurer exude a casualness and warmth, as though they could be artists lost in their craft near the beauty of rue Campagne-Première.

Officine Générale Fall/Winter 2023 Campaign

Niels Trispel wears a chic turtleneck sweater and wide-cut pants for Officine Générale's fall-winter 2023 campaign.Pin
Niels Trispel wears a chic turtleneck sweater and wide-cut pants for Officine Générale’s fall-winter 2023 campaign. Photo: Laurence Ellis / Officine Générale

Laurence Ellis, shooting his second campaign for Officine Générale on film, collaborates with Paris-based Italian stylist Giovanni Dario Laudicina. The stylist constructs a look he self-describes as “very French,” sculpted around cinematic nuances.

Maggie Maurer poses with Niels Trispel for Officine Générale's fall-winter 2023 campaign.Pin
Maggie Maurer poses with Niels Trispel for Officine Générale’s fall-winter 2023 campaign. Photo: Laurence Ellis / Officine Générale

Following the brand’s fall-winter show, Monochromania, the collection repositions tailoring within an urban context, focusing on founder and creative director Pierre Mahéo’s favorite colors, navy and grey. In this vein, the collection is a versatile arsenal for modern living, straddling the casual and the refined without effort.

Officine Générale enlists models Maggie Maurer and Niels Trispel as the stars of its fall-winter 2023 campaign. Pin
Officine Générale enlists models Maggie Maurer and Niels Trispel as the stars of its fall-winter 2023 campaign. Photo: Laurence Ellis / Officine Générale

The campaign, though subtle, becomes an understated ode to Paris, the city Officine Générale calls home. It strikes a delicate balance, infusing the sophistication inherent to the city with the relaxed, artistic aura one might associate with a tucked-away workshop.

Models Niels Trispel and Maggie Maurer front Officine Générale's fall-winter 2023 campaign.Pin
Models Niels Trispel and Maggie Maurer front Officine Générale’s fall-winter 2023 campaign. Photo: Laurence Ellis / Officine Générale

The collection pays homage to practical city living while reflecting a sense of relaxed, artistic freedom.


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