Mytheresa Campaign Men 2022 Roch Barbot Sang Woo Kim Grace

Embracing an oversized silhouette, Roch Barbot wears Our Legacy for Mytheresa's men's campaign. — Embracing an oversized silhouette, Roch Barbot wears Our Legacy for Mytheresa’s men’s campaign.

Through an advertising campaign, Mytheresa draws attention to its most recent male fashion and accessory arrivals and footwear offerings. The fashionable outing takes place in Palermo, thanks to a holiday getaway by the luxury retailer. Meanwhile, the ad’s style-savvy stars, models Roch Barbot, Grace Musase, and Sung Woo Kim, share the spotlight.

Model Grace Musase dons standout style from JW Anderson for Mytheresa's men's campaign. — Model Grace Musase dons standout style from JW Anderson for Mytheresa’s men’s campaign.

Mytheresa Men’s Campaign

One of the most important trends for the season is relaxed tailoring, as Mytheresa highlights sophisticated men’s designs that can easily be worn from casual to formal settings. Chris Kyvetos, buying director of menswear at Mytheresa, offers his thoughts on the latest menswear collections to hit the runway: “The new desire to dress in a more casual and lighter way was clearly reflected on the runway.” Kyvetos continues, “Brands offered more relaxed silhouettes this season; we’ve seen the classic suit be interpreted in a more elevated way, with new shapes and fabrics.”

Sang Woo Kim is a cool vision in a Valentino varsity jacket for Mytheresa's new men's campaign. — Sang Woo Kim is a cool vision in a Valentino varsity jacket for Mytheresa’s new men’s campaign.

Roch, Grace, and Sung don designer attire as they take up residence as Mytheresa’s leading men as the season progresses into summer. The highlighted lineup includes trends and themes prevalent in current men’s fashion. Monochrome styling remains a prominent way to dress for the season, with casual and utilitarian designs following closely behind.