• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Shop
  • Fashion
  • Style
    • Footwear
  • Contact
  • Log In

The Fashionisto

Men's Fashion, Style & Entertainment

  • Campaigns
  • Editorials
  • Eyewear
  • Lookbooks
  • Must-Reads
Yves Diatta Elliot Meeten Models Dolce & Gabbana Campaign Men Summer 2022

Elliot, Yves & Marcelo Summer in Capri with Dolce & Gabbana

Sang Woo Kim Wears Statement Shades for Off-White Eyewear Campaign

Sang Woo Kim Wears Statement Shades for Off-White Eyewear Campaign

Harry Gozzett Model Suit REISS Campaign Summer 2022 Men

REISS Delivers Elegant Campaign Style in Nice, France

Bodien Kagenaar, Hubert Smielecki, Alfredo Diaz, Finlay Mangan, and Alex Wynter stars in the Rhuigi x Zara RHU collection campaign.

Zara + Rhuigi Villaseñor Disrupt Menswear Codes with RHU Collection

You are here: Home / Fashion / Campaigns / Roch, Sang & Grace Step Out in Style for New Mytheresa Campaign
Spring/Summer 2022

Roch, Sang & Grace Step Out in Style for New Mytheresa Campaign

Published on March 10, 2022
Embracing an oversized silhouette, Roch Barbot wears Our Legacy for Mytheresa's men's campaign.
Embracing an oversized silhouette, Roch Barbot wears Our Legacy for Mytheresa’s men’s campaign.

Through an advertising campaign, Mytheresa draws attention to its most recent male fashion and accessory arrivals and footwear offerings. The fashionable outing takes place in Palermo, thanks to a holiday getaway by the luxury retailer. Meanwhile, the ad’s style-savvy stars, models Roch Barbot, Grace Musase, and Sung Woo Kim, share the spotlight.

Model Grace Musase dons standout style from JW Anderson for Mytheresa's men's campaign.
Model Grace Musase dons standout style from JW Anderson for Mytheresa’s men’s campaign.

Mytheresa Men’s Campaign

One of the most important trends for the season is relaxed tailoring, as Mytheresa highlights sophisticated men’s designs that can easily be worn from casual to formal settings. Chris Kyvetos, buying director of menswear at Mytheresa, offers his thoughts on the latest menswear collections to hit the runway: “The new desire to dress in a more casual and lighter way was clearly reflected on the runway.” Kyvetos continues, “Brands offered more relaxed silhouettes this season; we’ve seen the classic suit be interpreted in a more elevated way, with new shapes and fabrics.”

Related: BAPTISTE, LUCA & BABACAR KEEP IT SIMPLE FOR MYTHERESA RESORT ’22 CAMPAIGN

Sang Woo Kim is a cool vision in a Valentino varsity jacket for Mytheresa's new men's campaign.
Sang Woo Kim is a cool vision in a Valentino varsity jacket for Mytheresa’s new men’s campaign.

Roch, Grace, and Sung don designer attire as they take up residence as Mytheresa’s leading men as the season progresses into summer. The highlighted lineup includes trends and themes prevalent in current men’s fashion. Monochrome styling remains a prominent way to dress for the season, with casual and utilitarian designs following closely behind.

Mytheresa showcases a gray look from Thom Browne for its new men's campaign.
Mytheresa showcases a gray look from Thom Browne for its new men’s campaign.
Grace Musase embraces shades of brown in a Gucci look for Mytheresa's men's campaign.
Grace Musase embraces shades of brown in a Gucci look for Mytheresa’s men’s campaign.
All smiles, Sang Woo Kim wears a Maison Margiela sweater vest for Mytheresa's men's campaign.
All smiles, Sang Woo Kim wears a Maison Margiela sweater vest for Mytheresa’s men’s campaign.
Roch, Sang & Grace Step Out in Style for New Mytheresa Campaign
Roch, Sang & Grace Step Out in Style for New Mytheresa Campaign
Roch, Sang & Grace Step Out in Style for New Mytheresa Campaign
Roch, Sang & Grace Step Out in Style for New Mytheresa Campaign
Roch, Sang & Grace Step Out in Style for New Mytheresa Campaign
Roch, Sang & Grace Step Out in Style for New Mytheresa Campaign
Roch, Sang & Grace Step Out in Style for New Mytheresa Campaign
Roch, Sang & Grace Step Out in Style for New Mytheresa Campaign
Roch, Sang & Grace Step Out in Style for New Mytheresa Campaign
Roch, Sang & Grace Step Out in Style for New Mytheresa Campaign
Mytheresa unveils a new men’s campaign featuring several of its latest arrivals.

Filed Under: Campaigns

  • Retailer : Mytheresa
  • Model : Roch Barbot, Sang Woo Kim
  • Related

    Primary Sidebar

    Follow Us

    • Facebook
    • Instagram
    • Pinterest
    • Twitter

    Trending

    Recent Updates

    Valentin Humbroich is the Star Attraction for GQ Korea

    Valentin Humbroich is the Star Attraction for GQ Korea

    Alessio Dortenzi Model Colmar Men Spring Summer 2022

    Colmar Celebrates the Lightness of Summer

    Charles Leclerc & Carlos Sainz Jr. Bring Their Style to Ray-Ban x Scuderia Ferrari

    Charles Leclerc & Carlos Sainz Jr. Bring Their Style to Ray-Ban x Scuderia Ferrari

    Footer

    Questions?

    Contact
    About Us
    Impersonation Disclaimer
    FAQ
    Submissions
    Privacy Policy
    Terms of Service

    Models

    Love women’s fashion? Follow our sister website, Fashion Gone Rogue.

    Men’s Shopping Websites

    Looking for new clothes, footwear, or accessories? Visit some of our favorite menswear stores.

    Farfetch
    Forward
    Luisaviaroma
    Mr Porter
    SSENSE

    Copyright © 2022 The Fashionisto · Log in
    The Fashionisto takes part in numerous affiliate marketing programs, which results in commissions for purchases made using our links to retailer websites.

    FacebookTwitterPinterestTumblrMail