Moschino Spring/Summer 2013 | Milan Fashion Week

Supermarket Special–The always fun and quirky Moschino took their boys on a tour of the local supermarket for their spring/summer 2013 collection. Taking today’s popular silhouettes and dressing them up in lively prints, a cheeky spectacle saw the Moschino name take branding to another level. When not a walking advertisement in bold yellow and blue, Moschino’s man took an aim at dapper qualities, still with a little humor. Often paired with a bow-tie, printed shirts were tucked into trousers, complete with cummerbund. Perhaps more vibrant though were the show’s final looks, which featured models hidden behind large sunglasses, taking to the impromptu catwalk with loud colors of the candy-coated variety.