British model turned actor Morgan Watkins joins 7 For All Mankind for its fall-winter 2015 advertising campaign, which was photographed by Craig McDean. The outing takes the label, synonymous with denim, in a new direction. Seen as a cinematic transformation, Watkins is joined by model Lindsey Wixson for mesmerizing images that embody a refined lifestyle. 7 For All Mankind president Barry Miguel shares, “Along with a completely new creative team, our aim is to first surprise consumers with the distinctive new approach. We then want them to connect with the images in a personal and emotional way, all in order to create a lasting impressions.” The advertisement pays a nod to the 1970s with a sleek Beverly Hills outing, styled by Marie Chaix.
Related: Morgan Watkins Fronts Pal Zileri Fall/Winter 2015 Campaign
