Leather Goods Take the Spotlight for Montblanc Meisterstück Collection

April 5, 2022
Mirthe Dijk and Ludwig Wilsdorff appear in the Montblanc Meisterstück collection campaign.
Mirthe Dijk and Ludwig Wilsdorff appear in the Montblanc Meisterstück collection campaign.

With its exquisitely created Meisterstück collection, Montblanc provides a link between the realms of writing and leather artisanship. A range of leather accessories takes inspiration from Montblanc’s most renowned pen, the Meisterstück. The new Meisterstück collection, a reinterpretation of an iconic design, relies on hallmarks from Montblanc’s history to move the brand forward.

Montblanc Meisterstück Campaign Ludwig Wilsdorff Model
Ludwig Wilsdorff fronts the Montblanc Meisterstück collection campaign.

Montblanc Meisterstück Campaign

Montblanc celebrates its new Meisterstück collection with a stunning advertising campaign lensed by photographer Karim Sadli. The use of black-and-white photography in the advertisement reflects Montblanc’s preference for simple, timeless designs. Ludwig Wilsdorff, Montblanc’s male face for the season, sports a beautifully tailored suit as he displays leather bags from the Meisterstück collection.

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Montblanc enlists models Mirthe Dijk and Ludwig Wilsdorff to star in its Meisterstück collection campaign.
Montblanc enlists models Mirthe Dijk and Ludwig Wilsdorff to star in its Meisterstück collection campaign.

The Meisterstück collection represents the official debut of Marco Tomasetta, the new creative director of Montblanc. A designer of stylish leather products and accessories, Tomasetta has amassed an excellent portfolio that includes work for various high-end fashion houses. Off to a solid start with Montblanc, Tomasetta introduces leather bags in a distinctive shade of black that matches the color of the original Meisterstück pen. Furthermore, coral and blue provide a more vibrant look drawn from the Montblanc archive.