Moncler’s summer 2025 campaign builds on the momentum of its spring showing—where Penn Badgley walked Manhattan in transitional layers—by turning up the utilitarian dial for warmer weather. Set again in New York, this latest outing trades alpine codes for industrial ones.
Moncler Summer 2025 Campaign
The camera follows model Charlie Wilson, moving through bridge underpasses and rooftop ledges in neutral-toned overalls, reworked denim, and gabardine jackets. The wardrobe holds the familiarity of workwear—bib-front overalls, field coats, chore shirts—yet it all lands with the intent of a modular wardrobe built for the urban grid.
The collection draws its strength from materials and design. Cotton gabardine shirt jackets offer a sharp silhouette with pockets placed for utility, while hooded windbreakers and zip-up denim shirts serve as mid-weight layers suited for the unpredictability of city heat.
Shades of khaki, deep navy, and ivory give the season a steady flow across looks. Even when worn in monochrome, the combinations hold their ground, showcasing Moncler’s fashioning of performance fabric with day-to-day wear.
More than just a seasonal shift, summer 2025 signals a sense of permanence. Denim field jackets and hooded cotton shirts become everyday staples—not showpieces—made to be repeated and reworn. There’s something about the uniformity here that carries a firm authority, recalling military garb adapted for post-war street style.
