The new Chevron collection by David Yurman, worn by Michael B. Jordan, is a captivating display of craftsmanship and design. The campaign, captured in monochrome and richly hued visuals, showcases Jordan with a relaxed yet confident demeanor that aligns seamlessly with the collection’s aesthetic.
Chevron’s core elements—clean lines and precise angles—are effortlessly reflected in the ad’s composition, with each piece of jewelry presented as the protagonist in this visual narrative.
Michael B. Jordan for David Yurman Chevron Ad
The campaign’s color palette is an homage to understated sophistication, focusing on the luxurious luster of rose gold, the cool elegance of white gold, and the industrial sheen of sterling silver, complemented by the modernity of yellow silver and black titanium.
Hand-finished details on the Chevron Tag necklaces and intricately woven bracelets suggest a personal touch amidst the grandeur. Cuff bracelets and band rings complete the ensemble, offering a complete narrative of style.
David Yurman’s advertisement mirrors the quiet confidence of wearing pieces that are both a work of art and a feat of craftsmanship. The Chevron collection represents the delicate balance between innovation and tradition and style as an individual expression, not a seasonal pursuit.
David Yurman The Vault Collection
Michael B. Jordan commenced his collaboration with David Yurman by playing a pivotal role in the high-profile launch of The Vault collection. His magnetic presence amplified the debut, positioning him not only as a brand ambassador but also as the embodiment of the collection’s high jewelry.
At the heart of the collection lies the Deco range, distinguished by its unique bespoke cuts and illusion settings, offering a modern perspective on luxury adornments.
In a luminous display of craftsmanship, The Vault collection from David Yurman is a constellation of meticulously hand-set jewelry that captures the light with an innate brilliance. Pavé diamonds stand at the forefront, sharing their radiance in a celebration of bespoke beauty.
