Mackage’s spring-summer 2024 campaign brings forth visuals set against the sun-drenched horizons of Malibu. The arresting imagery features Alexander Skarsgård, captured through the lens of Shayne Laverdiere, showcasing a serene interplay of shadow and light.
Alexander Skarsgård for Mackage Spring/Summer 2024 Advertisement
This season, Mackage reimagines outerwear with a fresh lens, presenting a line that fuses luxury with practicality. Skarsgård, styled by George Cortina, dons down jackets that boast a sleek silhouette, rainwear that plays with volume and texture, and wool coats that carry the quiet confidence of impeccable tailoring.
The collection revels in a palette of oceanic blues and earthy neutrals, with each piece becoming a protagonist in their own right, reflecting tales of adventures in urban landscapes and wild, untamed settings.
In a striking movement towards global expansion and reinvention within the luxury sector, the campaign underscores Mackage’s dedication to excellence. CEO Tanya Golesic articulates that this advertisement is more than a fashion showcase.
Golesic describes the season and Skarsgård’s starring role as “reinforcing our dedication to delivering unparalleled craftsmanship and performance worldwide.” It’s a bold statement of the brand’s ethos—reflecting Mackage’s journey towards new horizons.
