Alexander Skarsgård Fronts Mackage Spring 2024 Ad

The Fashionisto

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Published February 21, 2024

Alexander Skarsgård wears a navy coat for Mackage's spring-summer 2024 advertisement.Pin
Alexander Skarsgård wears a navy coat for Mackage’s spring-summer 2024 advertisement. Photo: Shayne Laverdiere / Mackage

Mackage’s spring-summer 2024 campaign brings forth visuals set against the sun-drenched horizons of Malibu. The arresting imagery features Alexander Skarsgård, captured through the lens of Shayne Laverdiere, showcasing a serene interplay of shadow and light.

Alexander Skarsgård for Mackage Spring/Summer 2024 Advertisement

Actor Alexander Skarsgård dons a hooded trench for Mackage's spring-summer 2024 campaign.Pin
Actor Alexander Skarsgård dons a hooded trench for Mackage’s spring-summer 2024 campaign. Photo: Shayne Laverdiere / Mackage

This season, Mackage reimagines outerwear with a fresh lens, presenting a line that fuses luxury with practicality. Skarsgård, styled by George Cortina, dons down jackets that boast a sleek silhouette, rainwear that plays with volume and texture, and wool coats that carry the quiet confidence of impeccable tailoring.

Mackage enlists Alexander Skarsgård as the star of its spring-summer 2024 campaign.Pin
Mackage enlists Alexander Skarsgård as the star of its spring-summer 2024 campaign. Photo: Shayne Laverdiere / Mackage

The collection revels in a palette of oceanic blues and earthy neutrals, with each piece becoming a protagonist in their own right, reflecting tales of adventures in urban landscapes and wild, untamed settings.

Making a statement in a blue hooded jacket, Alexander Skarsgård stars in Mackage's spring-summer 2024 ad.Pin
Making a statement in a blue hooded jacket, Alexander Skarsgård stars in Mackage’s spring-summer 2024 ad. Photo: Shayne Laverdiere / Mackage

In a striking movement towards global expansion and reinvention within the luxury sector, the campaign underscores Mackage’s dedication to excellence. CEO Tanya Golesic articulates that this advertisement is more than a fashion showcase.

Golesic describes the season and Skarsgård’s starring role as “reinforcing our dedication to delivering unparalleled craftsmanship and performance worldwide.” It’s a bold statement of the brand’s ethos—reflecting Mackage’s journey towards new horizons.


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