McQ Print–Introducing their latest offering just in time for London Fashion Week, McQ releases a video and imagery for their fall/winter 2013 collection. Featuring up and coming model Botond Cseke for the menswear collection, photographer Roger Deckker is at the helm with a lookbook and new film. Composed of unlinked vignettes shot over the course of twenty-four hours, Deckker’s film takes its inspiration from twentieth century avant-garde Czechoslovakian and post-war Italian cinema. Juxtaposing the latest collection with images of London and the countryside, McQ’s youthful zest and rebellious attitude reigns. Mixing geometrics with a floral motif, slim silhouettes make an unusual fall splash as McQ reinterprets streetwear for the modern youth.
