Leon Dame Embraces ‘Forward Motion’ for MCM Campaign

Model Leon Dame poses with the MCM Aren wristlet zip pouch for the brand's fall-winter 2022 campaign.
Model Leon Dame poses with the MCM Aren wristlet zip pouch for the brand’s fall-winter 2022 campaign. Photo Credit: Dan Beleiu / MCM

MCM embraces “Forward Motion” with its fall 2022 collection and campaign. The fashion brand celebrates life in motion by diving into the exciting motorsports culture. For autumn, MCM reimagines various classics in a fast-paced world, primarily inspired by vitality and mobility.

Leon Dame Model Dirt Bike MCM Campaign Fall 2022
Leon Dame poses on a dirt bike for MCM’s fall 2022 campaign. Photo Credit: Dan Beleiu / MCM

MCM Fall 2022 Campaign

Leon Dame takes to a set designed by Leonardo Papini for MCM’s fall 2022 campaign. In striking poses, Leon appears alongside models Ko Ga Young and Sculy Mejia in the ad. Meanwhile, Dan Beleiu photographs the new advertisement while Raphael Hirsch looks after the styling. The models’ wardrobe reflects MCM’s stamp on modernity with dark prints and leather.

Related: LEON & MALIKA DON FALL STYLE FOR V MAGAZINE

Sculy Mejia Leon Dame Model MCM Campaign Fall 2022
Sculy Mejia and Leon Dame star in MCM’s fall 2022 campaign. Photo Credit: Dan Beleiu / MCM

MCM’s fall collection incorporates a blend of innovative tailoring paired with sharp modern cuts to create powerful and stark silhouettes that primarily adhere to the brand’s code of youth and travel. The contemporary motorcycle lifestyle remains true to heart with the combination of color-blocked boots and stylish biker jackets topped with racing accessories. 

Ko Ga Young and Leon Dame appear in the MCM fall-winter 2022 campaign.
Ko Ga Young and Leon Dame appear in the MCM fall-winter 2022 campaign. Leon takes hold of MCM’s Klassik tote while Ko Ga holds a green Travia shoulder bag. Photo Credit: Dan Beleiu / MCM
Sculy Mejia Leon Dame Ko Ga Young Model MCM Campaign Fall 2022
Models Sculy Mejia, Leon Dame, and Ko Ga Young front MCM’s fall 2022 campaign. Photo Credit: Dan Beleiu / MCM
Behind the Scenes: Shooting MCM's fall-winter 2022 campaign, Leon Dame wears the brand's leather MCMotor biker jacket.
Behind the Scenes: Shooting MCM’s fall-winter 2022 campaign, Leon Dame wears the brand’s leather MCMotor biker jacket. Photo: MCM

Recent Updates

Sitting on a chair from Studio Stefanovicz, José Loreto wears silk shirt Dolce & Gabbana , pants Dior Men, shoes Zegna, and accessories Crayons Jewelry.

Jóse Loreto Sizzles in Designer Style for L’Officiel Hommes Brasil

José Loreto appears suave as he graces the cover of L'Officiel Hommes Brasil in a dapper brown ensemble from the ...
Read More
Nudie Jeans unveils its second drop for its spring 2023 men's collection.

Stay Golden: Nudie Jeans’ Throwback to the 70s & 90s

For its latest men's drop for spring 2023, Nudie Jeans poses the dilemma: how can one maintain composure when it ...
Read More
Fair Harbor The Anchor Swim Shorts in Green Triangles Anchor

Fair Harbor Makes a Splash with Its Hawaii-Inspired Swim Trunks

Welcome in the warmest days of spring and summer with Fair Harbor's 2023 swimwear collection. Taking inspiration from Hawaii, these ...
Read More
Sean O'Pry Makes a Bold Statement with Elle Men Fresh China

Sean O’Pry Makes a Bold Statement with Elle Men Fresh China

Making a statement with a fresh cut, Sean O'Pry takes the fashion world by storm as he graces Elle Men ...
Read More
Rick Owens is among the daring fashion brands asking men to embrace their sensuality for spring and onward.

2023 Men’s Fashion Trends: Styles & Brands to Watch

The world of men's fashion is constantly evolving, and 2023 is shaping to be a year full of exciting new ...
Read More
Massimo Dutti Tackles City Life with Studio Men Collection

Massimo Dutti Tackles City Life with Studio Men Collection

Massimo Dutti celebrates the arrival of spring 2023 with its Studio Men collection, drop 1. The range was designed with ...
Read More