Lucky Blue Smith & Francisco Lachowski Go Casual for Mavi’s Spring Campaign

The Fashionisto

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Published January 8, 2016

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Updated March 22, 2023

Models Francisco Lachowski and Lucky Blue Smith front Mavi's spring-summer 2016 campaign.Pin
Models Francisco Lachowski and Lucky Blue Smith front Mavi’s spring-summer 2016 campaign.

Mavi Spring/Summer 2016 Campaign

Mavi regular Francisco Lachowski returns for another season as he stars in Mavi’s spring-summer 2016 advertising campaign. This time around, Francisco is joined by model of the moment Lucky Blue Smith and his sister Clementine Daisy. Swedish beauty Frida Gustavsson also signs on as one of Mavi’s latest stars. Together, the young foursome hits the beach for the brand’s new campaign, which was photographed by Benny Horne and styled by Carlo Alberto Pregnolato.

Lucky Blue Smith shows a little skin as he double up on denim for a photo at the beach.Pin
Lucky Blue Smith shows a little skin as he double up on denim for a photo at the beach.

Lucky Blue Smith and his sister Daisy Clementine star in Mavi's spring-summer 2016 campaign.Pin
Lucky Blue Smith and his sister Daisy Clementine star in Mavi’s spring-summer 2016 campaign.

Mavi Spring/Summer 2016: Denim Classics

Lucky Blue Smith captured in denim from Mavi's spring-summer 2016 collection.Pin
Lucky Blue Smith captured in a leather biker jacket and skinny denim jeans from Mavi’s spring-summer 2016 collection.

Showcasing Mavi’s most recent fashions, Lucky Blue Smith, Francisco Lachowski and Frida Gustavsson hit the studio for a laid-back photo shoot. Posing against a pleasant blue background, the models showcase Mavi’s denim basics for the season. Skinny jeans, denim vests and jackets go great with easy tees and classics like the crisp white dress shirt.

 Frida Gustavsson and Francisco Lachowski hit the studio in Mavi's spring-summer 2016 collection.Pin
Frida Gustavsson and Francisco Lachowski hit the studio in Mavi’s spring-summer 2016 collection.
Lucky Blue Smith poses for a photo with model Frida Gustavsson for Mavi.Pin
Lucky Blue Smith poses for a photo with model Frida Gustavsson for Mavi.

Shop Mavi Essentials

Mavi Andy Long-Sleeve Denim ShirtPin
Mavi Andy Long-Sleeve Denim Shirt

Nordstrom is one of the many retailers that carry Mavi and its denim basics. Meeting a timeless demand, Mavi serves up denim essentials as part of its latest arrivals. Warm weather weights and contemporary distressed styles encompass a range of jeans, denim jackets and shirts.

Mavi Jake Vintage Skinny Fit JeansPin
Mavi Jake Vintage Skinny Fit Jeans
Mavi Frank Coated Denim JacketPin
Mavi Frank Coated Denim Jacket

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