Massimo Dutti heads to Brazil for its latest style edit, bringing a cinematic lens to menswear with model Efraim Schröder front and center. Shot in Rio de Janeiro by Paulo Almeida, the feature embraces that sun-faded ease synonymous with the tropics—where the air carries salt and linen breathes like second skin.
Massimo Dutti in Brazil
The season leans into contrasts—both tonal and tactile. A clean black shirt is styled open over a tonal tee, punctuated by a braided leather belt.
Meanwhile, rust-hued knitwear and swim shorts offer a sun-baked palette rooted in earthy red ochre, a chromatic reference that mirrors Oscar Niemeyer’s architectural touchstones.
Throughout, linen and cotton rule—cut with the confidence of garments that travel well and wear even better. The relaxed tailoring, open collars, drawstring waists, and textured jackets feel intentional, not incidental.
Massimo Dutti’s wardrobe is for the man who knows that timelessness doesn’t require a declaration—it just shows up, season after season, like a tide returning to shore.
