Mango reunites with model Boyd Gates to present its spring-summer 2021 men’s denim campaign. It’s a time for celebration as the fashion brand announces that its new denim collection saved thirty million liters of water. The range is a testament to Mango’s current message: “Lower Impact, a Better World.”
At the forefront of sustainable fashion, Mango delivers a denim range, which utilizes technologies like laser or ozone for efficient options to wash and finish clothing. “Thanks to innovation and adapting sustainable technologies and processes, we are creating collections that help us to reduce our footprint,” says Mango sustainability director Beatriz Bayo. “Together with other teams and our garment and fabric suppliers, we are constantly seeking production alternatives and more sustainable materials.”
For spring, Mango approaches its denim with relaxed silhouettes inspired by the nineties. The Spanish brand proposes a double denim style this season with a matching jean jacket and denim jeans. Mango’s reliance on powdered tones characterizes a light mood.