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You are here: Home / Fashion / Campaigns / Louis Vuitton Goes Genderless with LV Volt Jewelry Collection

Louis Vuitton Goes Genderless with LV Volt Jewelry Collection

Published on August 31, 2020
French ballet dancer Hugo Marchand stars in Louis Vuitton's LV Volt jewelry campaign.
French ballet dancer Hugo Marchand stars in Louis Vuitton’s LV Volt jewelry campaign.

One of the prevailing themes of the last couple of seasons has been a move towards genderless styles. The latest unisex news arrives with an accessories collection from Louis Vuitton. The French fashion house unveils a range of exquisite jewelry for everyone. It’s entitled “LV Volt.” Louis Vuitton doesn’t stray too far from its famous, iconic image. As expected, the brand’s initials feature heavily across the collection, appearing almost on every item it offers. But if you thought there were only so many things you could do with an “L” and a “V,” think again: the initials act as a metaphor for energy and a symbol for speed. As a result, an elegant “volt” also appears across all the collection.

Related: Louis Vuitton Delivers a Heavenly Fall ’20 Campaign

Louis Vuitton LV Volt Jewelry Collection

Jean-Baptiste Mondino photographs artist Sharon Alexie for Louis Vuitton's LV Volt jewelry campaign.
Jean-Baptiste Mondino photographs artist Sharon Alexie for Louis Vuitton’s LV Volt jewelry campaign.

The “LV Volt” collection includes thirty-six unisex jewelry pieces that can be mixed and matched freely and where the capital letters, and the bolt, appear in many different styles: together, separate, stacked up, or falling apart to convey a sensation of movement, of speed and of modernity that gives textures, patterns and dimensions.

Hugo Marchand fronts Louis Vuitton's LV Volt jewelry campaign.
Hugo Marchand fronts Louis Vuitton’s LV Volt jewelry campaign.

All in all, this collection is not only chic, but marries the timeless, iconic LV image with a metaphor for modernity, change, and speed, for the ever-changing times: Louis Vuitton has perfectly, seamlessly integrated a timeless look into a metaphor for modernity and the passage of time.

  • Louis Vuitton Goes Genderless with LV Volt Jewelry Collection
  • Louis Vuitton Goes Genderless with LV Volt Jewelry Collection
  • Louis Vuitton Goes Genderless with LV Volt Jewelry Collection
Actress Alicia Vikander and model XiaoXing Mao take to the studio to star in Louis Vuitton’s LV Volt jewelry campaign.

Filed Under: Campaigns, Celebrity

  • Fashion Label : Louis Vuitton
  • Photographer : Jean-Baptiste Mondino
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