Loewe enlists fresh face Oliver Sonne as the star of its spring-summer 2018 campaign. The 17-year-old model makes his advertising debut after making a mark playing teenage football on Danish television. Appearing before the lens of Steven Meisel, Oliver wears a stretch suede swimsuit.
Related: Loewe Fall ’17 | Industrial Meets Quirky Style
Stylist Benjamin Bruno also outfits Oliver in underwear-inspired trunks with lace-up boots and a knit fisherman hat. Meanwhile, Loewe also places the spotlight on its plaid statement piece–it’s Goya backpack. The choice accessory is currently available for purchase at Loewe stores. / Creative direction by Jonathan Anderson and M/M (Paris). Product photography by Cristiani-Toubiana.
Loewe Spring/Summer 2018 Men’s Campaign
