Lee Channels Festival Style for Spring 2023 Campaign

The Fashionisto

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Published April 26, 2023

Serge Rigvava wears a marbled trucker jacket for Lee's spring 2023 campaign.Pin
Serge Rigvava wears a marbled trucker jacket for Lee’s spring 2023 campaign. Photo: Billy Kidd / Lee

As the sun casts its warm embrace over Coney Island, Lee unveils its spring 2023 campaign, basking in the ambiance of festival spirit. This season, Lee elevates its signature icon—denim—in an array of casual yet stylish designs, perfect for downtime.

Lee Spring 2023 Campaign

Skater Carl Aikens sports a denim shirt and tee for Lee's spring 2023 campaign.Pin
Skater Carl Aikens sports a denim shirt and tee for Lee’s spring 2023 campaign. Photo: Billy Kidd / Lee

The dynamic trio—models Serge Rigvava and Hudson Primo, accompanied by skateboarder Carl Aitkens—embarks on a journey through the amusement district, enjoying the vibrant atmosphere from the iconic boardwalk to the salty scent of the ocean. Immortalizing these moments, photographer Billy Kidd captures the essence of the season, impeccably styled by Bill Mullen.

Rocking overalls, Hudson Primo fronts Lee's spring 2023 campaign.Pin
Rocking overalls, Hudson Primo fronts Lee’s spring 2023 campaign. Photo: Billy Kidd / Lee

Lee’s spring collection runs the gamut of denim expression, from timeless, polished blues to sun-kissed, artfully worn hues. The silhouettes glide between the laid-back and boxy to the elongated and artfully cuffed, providing an array of selections to suit any personal flair. The heritage of workwear melds seamlessly with contemporary trends, imbuing the collection with a nod to the past.

Model Serge Rigvava doubles down on denim for Lee's spring 2023 campaign.Pin
Model Serge Rigvava doubles down on denim for Lee’s spring 2023 campaign. Photo: Billy Kidd / Lee

Proving the versatility of Lee’s denim, Mullen incorporates a variety of accessories, such as bolo ties, oversized belt buckles, and pocket chains, all accentuating the individuality inherent in each ensemble. With this campaign, Lee showcases its mastery of denim craftsmanship and highlights the boundless potential for personal expression inherent in its designs.

A cool vision in cuffed jeans, Carl Aikens fronts Lee's spring 2023 campaign.Pin
A cool vision in cuffed jeans, Carl Aikens fronts Lee’s spring 2023 campaign. Photo: Billy Kidd / Lee
Taking the spotlight for spring 2023, Hudson Primo stars in Lee's campaign.Pin
Taking the spotlight for spring 2023, Hudson Primo stars in Lee’s campaign. Photo: Billy Kidd / Lee

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