Lacoste L!ve Launches New Fragrance

The Fashionisto

/

Published April 18, 2014

/

Updated April 13, 2015

lacoste-001Pin

New PerspectiveLacoste looks to its youthful fun L!ve brand to house its latest fragrance. Procter & Gamble Presige marketing director Antoine Delgrange shares with WWD that the idea was “to build on the positive momentum of the Live fashion business. We worked from the start very closely with the fashion house. The whole idea is to play with perspective.” The new scent includes a top note of lime with green leaves and aquatic notes in the heart and guaiac wood and licorice notes in the base.

lacoste-002Pin


Recent Updates

Zara Showcases 24/7 Work Style in the City

Zara Showcases 24/7 Work Style in the City

Zara's 24/7 edit captures the unique energy of New York City through a thoughtfully assembled wardrobe for the man in ...
Massimo Dutti Limited Edition: Shades of Sophistication

Massimo Dutti Limited Edition: Shades of Sophistication

In Massimo Dutti's spring-summer 2024 Limited Edition collection, elegance takes form through restraint, showcasing garments that embody a timeless essence ...
Ferragamo Pre-fall 2024 Campaign: Sands of Style

Ferragamo Pre-fall 2024 Campaign: Sands of Style

The Ferragamo pre-fall 2024 advertisement exudes a refreshing aura that evokes the feeling of an endless summer, with Luca Lemaire ...
The Best Bachelor Party Outfits for Celebrating

The Best Bachelor Party Outfits for Celebrating

Bachelor party outfits can range from casual to sophisticated, depending on the planned activities. Whether it's a night out on ...
Djokovic, Niney + More Play Big for Lacoste Ad

Djokovic, Niney + More Play Big for Lacoste Ad

Lacoste's "Play Big" campaign features a diverse group of global icons who embody the brand's commitment to progress and individuality ...
Adam Levine Dons Jacquie Aiche Jewelry for Rebel Heart Ad

Adam Levine Dons Jacquie Aiche Jewelry for Rebel Heart Ad

Jacquie Aiche's new campaign for its Rebel Heart and men's collections blends rock-infused luxury with the personal style of Adam ...