Target looks to Hunter for its latest collaboration. Hunter for Target launches April 14, 2018, with over 300 items for the family. Target executive vice president and chief merchandising officer Mark Tritton shares,
Hunter for Target is intended to bring joy to families and friends as they enjoy the outdoors, rain or shine. He continues,
The collection combines Hunter’s great heritage and iconic style with Target’s focus on value, design, and innovation.
Hunter creative director Alasdhair Willis adds,
Recognising our shared spirit of adventure, getting outdoors and appeal to the whole family, we wanted to celebrate the family festival. Willis explains,
We’re offering the perfect collection for that; products that cater for every festival eventuality! Including exclusive versions of some of our Hunter icons, from boots to backpacks to raincoats, but also new styles that we have never created before. We are really excited to see the reaction!