HUGO returns to its roots with its fall-winter 2018 campaign. The German label explores the various neighborhoods of Berlin. Photographer Collier Schorr captures the advertisement. It takes us to various locations such as Neukölln, Mitte, Lichtenberg, Mehringplatz, Gleisdreieck, and Kreuzberg. Meanwhile, models Jonas Glöer and Anwar Hadid front the outing. Vanessa Reid styles the pair. Visions of modernity, the models wear a juxtaposition of sharp tailoring and contemporary streetwear-ready style.