Hugo Boss has a new partnership in the works. Active in the world of Formula E racing, the German brands finds a new partner in Porsche. Beginning, December 2019,
Porsche too will be joining the Formula E circuit with its own works team outfitted by Hugo Boss.
Porsche AG CEO Oliver Blume discusses the news.
Formula E is an exceptionally attractive racing series, says Blume.
It offers us the perfect environment to strategically evolve our vehicles in terms of efficiency and sustainability. We're looking forward to being on board in the 2019/2020 season. In this context, the renowned fashion group Hugo Boss represents the perfect partner to outfit our team.
Porsche x BOSS Capsule Collection
Meanwhile, Hugo Boss AG CEO Mark Langer adds,
Hugo Boss and Porsche are both synonymous with outstanding innovation and consummate quality. Langer explains,
We have been working successfully with motorsports over recent years and decades. That is why, with the future-oriented Formula E, I am especially pleased that we are taking our cooperation to a new level.
Celebrating their partnership, Hugo Boss is slated to release a Porsche x BOSS capsule collection with a launch in March 2019. The range will feature clothing and accessories with luxurious details such as premium leather and wool materials.