The Modern Traveler: H&M Unveils Summer ’17 Campaign

AFFILIATE DISCLOSURE

The Fashionisto

/

Published May 18, 2017

Left to Right: Arthur Gosse wears a linen bomber jacket $59.99 with knee-length cotton shorts $24.99, and sandals $24.99. Hamid Onifade sports a collarless shirt $34.99 and patterned knee-length shorts $24.99 with sneakers.Pin
Left to Right: Arthur Gosse wears a linen bomber jacket $59.99 with knee-length cotton shorts $24.99, and sandals $24.99. Hamid Onifade sports a collarless shirt $34.99 and patterned knee-length shorts $24.99 with sneakers.

H&M calls on two familiar faces for its summer 2017 campaign. The Swedish brand reunites with models Arthur Gosse and Hamid Onifade. The pair comes together in a resort-inspired wardrobe for the modern traveler. Defining the season, H&M head of menswear design, Andreas Löwenstam cites three key aesthetics.

Related: S/S ’17 Trends | Matvey Lykov Rocks H&M’s Must-Have Styles

H&M’s stylish man tackles the City Uniform, which includes contemporary staples such as the collarless linen shirt. He also embraces a Freedom Finesse with the simplicity of trendy joggers or an easy tee. Finally, H&M’s man into an Exotic Vibe with a lineup of outfits featuring tropical prints.

H&M Men’s Summer 2017 Campaign

Hamid Onifade wears a short-sleeve utility shirt $24.99, elasticated pants, and leather sandals $24.99 for H&M's summer 2017 campaign.Pin
Hamid Onifade wears a short-sleeve utility shirt $24.99, elasticated pants, and leather sandals $24.99 for H&M’s summer 2017 campaign.
Left to Right: Arthur Gosse wears an oversized graphic t-shirt with white skinny fit twill pants $29.99 and sneakers $24.99. Hamid Onifade rocks a resort shirt $24.99 and short cotton shorts $24.99.Pin
Left to Right: Arthur Gosse wears an oversized graphic t-shirt with white skinny fit twill pants $29.99 and white sneakers $24.99. Hamid Onifade rocks a resort shirt $24.99 and short cotton shorts $24.99.
Arthur Gosse sports a khaki-beige short-sleeved utility shirt $24.99 for H&M's summer 2017 campaign.Pin
Arthur Gosse sports a khaki-beige short-sleeved utility shirt $24.99 for H&M’s summer 2017 campaign.
Starring in H&M's summer 2017 campaign, Hamid Onifade sports pink swim shorts.Pin
Starring in H&M’s summer 2017 campaign, Hamid Onifade sports pink swim shorts $14.99.

Recent Updates

John Varvatos is Earthy Chic for Pre-Fall 2024 Collection

John Varvatos is Earthy Chic for Pre-Fall 2024 Collection

The pre-fall 2024 collection from John Varvatos, titled "Oases & Artistry," explores subdued style while reinterpreting the essentials of a ...
Zara Edition Achieves Linen Perfection for Spring 2024

Zara Edition Achieves Linen Perfection for Spring 2024

The Zara spring-summer 2024 Edition collection presents a refined perspective with a spotlight on linen. Erik van Gils is the ...
Chris Hemsworth Style Radar: Furiosa Press to 2024 Met Gala

Chris Hemsworth Style Radar: Furiosa Press to 2024 Met Gala

Furiosa: A Mad Max Saga star Chris Hemsworth, the Australian actor known for his undeniable charm, has recently displayed a ...
AMIRI Unveils Core Collection: Celebrating Fundamental Style

AMIRI Unveils Core Collection: Celebrating Fundamental Style

Exuding minimalist chic, AMIRI's Core collection campaign captures the essence of California's laid-back luxury. Starring model Thatcher Thornton, the advertisement ...
Stray Kids Shine in Tommy Hilfiger at 2024 Met Gala

Stray Kids Shine in Tommy Hilfiger at 2024 Met Gala

In a remarkable display of fashion synergy, the K-pop group Stray Kids illuminated the 2024 Met Gala following their successful ...
Tom Rey Gets Wiggy for L'Obs Magazine

Tom Rey Gets Wiggy for L’Obs Magazine

In "Persona," French model Tom Rey captivates with his versatility in a series of dynamic images for L'Obs magazine, with ...