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S/S ’17 Trends: Matvey Lykov Rocks H&M’s Must-Have Styles

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Paying tribute to the nineties, Matvey Lykov embraces skate style. He wears a hooded sweatshirt with a graphic tee, white sneakers, and cropped denim jeans.
Paying tribute to the nineties, Matvey Lykov embraces skate style. He wears a jacket $39.99 with a graphic tee $17.99, oval sunglasses $9.99, white sneakers $29.99, and cropped denim jeans $49.99.

H&M explores popular spring-summer 2017 trends for its magazine. Stylist Ellen Pålsson Norberg pulls together inspiring looks with a keen eye for H&M’s standout pieces. Representing the brand’s on-trend man, Matvey Lykov takes to the studio. The seasoned model appears before photographers Henrik Lundell and Victor Olssons. Matvey embraces trends, which touch upon the military aesthetic, as well as double denim.

Related: Laid-back Livin’ Ton Heukels Sports Casual H&M Arrivals

H&M Spring/Summer 2017 Men’s Trends

Swedish brand H&M makes a case for peacocking with its latest selection. Front and center, Matvey Lykov dons a short-sleeve printed shirt $39.99, cropped wool trousers $59.99, and leather sandals $34.99.
Swedish brand H&M makes a case for peacocking with its latest selection. Front and center, Matvey Lykov dons a short-sleeve printed shirt $39.99, cropped wool trousers $59.99, and leather sandals $34.99.
H&M champions the military trend with green fashions. Matvey Lykov wears a utility jacket with a pima cotton shirt and chino shorts.
H&M champions the military trend with green fashions. Matvey Lykov wears a utility jacket with a pima cotton shirt $17.99 and chino shorts $24.99.
Formal and sporty style collides for H&M's latest trend. Model Matvey Lykov wears a cotton blazer with a sheer jacket, suit pants, and sandals.
Formal and sporty style collides for H&M’s latest trend. Model Matvey Lykov wears a cotton blazer $39.99 with a sheer jacket $99, suit pants $19.99, and white sandals $29.99.
Denim steals the show as Matvey Lykov wears a H&M denim shirt $34.99 with a white denim jacket and denim chinos $39.99.
Denim steals the show as Matvey Lykov wears a H&M denim shirt $34.99 with a white denim jacket $49.99 and denim chinos $39.99.

Filed Under: Lookbooks, Shopping Edits, Style Guide, Trends

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