H&M explores popular spring-summer 2017 trends for its magazine. Stylist Ellen Pålsson Norberg pulls together inspiring looks with a keen eye for H&M’s standout pieces. Representing the brand’s on-trend man, Matvey Lykov takes to the studio. The seasoned model appears before photographers Henrik Lundell and Victor Olssons. Matvey embraces trends, which touch upon the military aesthetic, as well as double denim.