H&M returns with another festival style lineup. The label features its H&M Loves Coachella collection with a new campaign. Lucky Blue Smith reunites with the Swedish brand for the occasion. The American model joins his band The Atomics and sisters Pyper America, Starlie, and Daisy Clementine.
Covering Let’s Live for Today by The Grass Roots, the family band appears in a music video, which celebrates the collection. Discussing this year’s collection, H&M head of design and creative director, Pernilla Wohlfahrt shares, “We loved collaborating with the Coachella team for this collection.” Wohlfahrt explains, “They gave us such great feedback on our designs.”