The New Romantics: H&M Celebrates Valentine’s Day

The Fashionisto

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Published January 31, 2016

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Updated October 14, 2016

Jackson Hale represents the times with an oversized sweatshirt, paired with skinny jeans.Pin
Jackson Hale represents the times with an oversized sweatshirt, paired with skinny jeans.

Unveiling a new shoot, H&M sets its sights on Valentine’s Day style. The Swedish brand connects with model Jackson Hale for the occasion. Offering a fresh take on couple’s style, Jackson is featured in ensembles that interpret the military trend. Mixing and matching various proportions, oversized sweatshirts, skinny jeans, bomber jackets and more come together.

Related: XOXO | 5 Styles for a Red Valentine’s Day

H&M Valentine’s Day Styles

Jackson Hale models a camouflage shirt jacket with jogger, cargo pant hybrid for H&M.Pin
Jackson Hale models a camouflage shirt jacket with jogger, cargo pant hybrid for H&M.
Model Jackson Hale stars in a couple's themed outing for H&M.Pin
Model Jackson Hale stars in a couple’s themed outing for H&M.
Jackson Hale sports H&M's pilot jacket with suspenders.Pin
Jackson Hale sports H&M’s pilot jacket with suspenders.

H&M New Arrivals

George Barnett stars in a new style shoot for H&M.Pin
George Barnett stars in a new style shoot for H&M.

H&M recently enlisted British model George Barnett to front a men’s style update. Embracing a casual aesthetic, George is pictured in modern staples such as the denim shirt and elongated pilot jacket.

George Barnett sports a denim shirt with a long pilot jacket from H&M.Pin
George Barnett sports a denim shirt with a long pilot jacket from H&M.

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