GUESS taps into the gender neutral trend with a new unisex collection. The range is launching as part of the brand’s debut GUESS His & Hers line. The label aims to redefine sexy with a collection that is both masculine and feminine. Discussing the launch, GUESS?, Inc. chief executive officer, Victor Herrero, shares, “In a world that is always evolving and testing out new trends, it is important that GUESS, the global lifestyle brand, remains part of these gender-neutral movements that have been rapidly expanding and taking the fashion industry by storm.”
GUESS His & Hers 2016 Collection
Herrero continues, “Our newest launch, GUESS His & Hers marks our very first gender-free offering. I couldn’t be more proud to announce GUESS’ expansion into the unisex fashion category by helping blur the line with a collection of premium staple pieces made with luxe fabrics in classic shades and styles.”
Approaching wardrobe staples, the brand delivers a selection of basic t-shirts, tailored blazers, button-down shirts, denim jeans, loungewear, and more. In addition to offering classic pieces for men and women, the collection also features premium fabrics with a splash of suede and leather. The line hits select GUESS stores and GUESS.com on October 3, 2016.