Gucci Celebrates the Year of the Rabbit with New Capsule

The Fashionisto

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Published December 29, 2022

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Updated June 12, 2023

Going bold in graffiti style, Jean Meyer and Li Yufeng front Gucci's Year of the Rabbit campaign.Pin
Going bold in graffiti style, Jean Meyer and Li Yufeng front Gucci’s Chinese New Year campaign. Photo: Max Siedentopf / Gucci

Gucci celebrates the Lunar New Year and the arrival of spring with a capsule collection and campaign dedicated to the Year of the Rabbit. The fashion house presents a vibrant, lively selection of clothes, shoes, and accessories, including sophisticated depictions of rabbits—which represent intelligence, robust health, and enduring longevity.

Models Jean Meyer and Li Yufeng wear eclectic style for Gucci's Year of the Rabbit campaign.Pin
Models Jean Meyer and Li Yufeng wear eclectic styles for Gucci’s Chinese New Year campaign. Photo: Max Siedentopf / Gucci

Gucci Chinese New Year Campaign

Gucci’s Chinese New Year collection brings the joy of celebration to your wardrobe! With eye-catching colors and prints, you’ll be able to find the perfect pieces of clothing and accessories. The rabbit shows up in many forms, from knitted designs, embroidered patches, or a dynamic spray-painted image printed onto t-shirts, leather loafers, and G-Timeless watches.

Li Yufeng and Jie Zheng share the spotlight as the faces of Gucci's Year of the Rabbit campaign.Pin
Li Yufeng and Jie Zheng share the spotlight as the faces of Gucci’s Chinese New Year campaign. Photo: Max Siedentopf / Gucci

Gucci’s vibrant New Year celebration is decorated with many playful graphic patterns, cozy textures, and exuberant colors! In particular, loafers boasting rabbit-like fleece feel bring to life the essence of this festive occasion! Photographer Max Siedentopf captures these sentiments that reflect the joyous anticipation of spring for Gucci’s latest advertising campaign.

Li Yufeng is a smart vision in a multi-colored cardigan for Gucci's Year of the Rabbit campaign.Pin
Li Yufeng is a smart vision in a multi-colored cardigan for Gucci’s Chinese New Year campaign. Photo: Max Siedentopf / Gucci

Gucci’s inspiring collection springs to life with the help of models Jie Zheng, Jean Meyer, and Li Yufeng as they peacefully explore a whimsical field of blooming flowers. Makeup artist Daniel Sallstrom and hair stylist Ryan Mitchell lend their masterful beauty touches while Gucci’s leading men enjoy a day beneath sunrise in an idyllic meadow. These precious moments evoke sentimentality that will welcome us into the New Year.


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