WWD reports that Giorgio Armani is disbanding its Armani Collezioni and Armani Jeans lines. The Italian designer shared the news backstage at his recent ready to wear show. Armani explains, “There will only be three lines: Giorgio Armani, Emporio Armani and A|X Armani Exchange starting with the spring-summer 2018 season.”
Giorgio Armani on Brand Consolidation
Giorgio Armani continues, “There was too much confusion with so many collections,” said the designer. “Times have changed and we have to evolve.” Armani is not the only major label to consolidate its various lines. Most notable in the past, Dolce & Gabbana closed its D&G label, while Marc Jacobs shuttered Marc by Marc Jacobs.