Giorgio Armani revisits a familiar chapter with the latest campaign for the Giorgio Armani 11 timepieces—a continuation of a series that captures a personal interpretation of modern luxury. Created in partnership with Swiss watchmaker Parmigiani Fleurier, the numbered collection deepens the commitment to form, material, and craftsmanship.
The Giorgio Armani 11 watches channel the enduring values that once defined the golden age of personal style, when men like Jean Cocteau and Marcello Mastroianni treated every accessory as an extension of character.
Giorgio Armani 11 Timepieces
Models Tim Schuhmacher and Brayden Hinton, who also starred in the recent Giorgio Armani Made to Measure advertisement for spring-summer 2025, return to anchor the watches campaign. Their presence reinforces the idea that true style requires consistency—a principle Armani has carried forward through decades of measured refinement.
The campaign frames the Giorgio Armani 11 watches as essential tools, where every glance at the wrist signals a life shaped by considered choices, not passing moods. Presented in warm rose gold and rich monochrome variations, the luxurious timepieces emphasize mastery through design.
The sculpted cushion-shaped cases and poetic moonphase displays reflect a philosophy where style holds its ground through clarity and purpose. Giorgio Armani continues to show that luxury gains its strength from substance, crafted to stand the tests of both taste and time.
