New York based label Generra is preparing for a cold winter. Covered from head from toe, the Generra man takes the necessary precautions and leaves no basic warm weather accessory unaccounted for. The utilitarian collection is just as much about style as it is about warmth. Generra just leaves out the frills. Utilizing a relaxed silhouette and classic wide suspenders, the collection revolves around the concept of everyday use, which is accompanied by a great offering of knits and outerwear.
