General Idea Spring/Summer 2013 | New York Fashion Week

The Fashionisto

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Published September 9, 2012

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The Last LumberjackGeneral Idea looks to the wilderness for the inspiration of their latest collection, modeled for the fashionable lumberjack. Working with layers of varying proportions, camouflage made the range’s first statement, covering cropped jackets, while also serving as trim for shorts and accessories. Meanwhile, the henley was reinterpreted as an oversized boxy tee that reinforced the collection’s youthful edge. Employing color blocking for warm accents of yellow and orange, the season’s remaining pieces played into a relaxed west coast world where dressing is as easy as a blind grab, mixing and matching printed tops, long jackets and shorts for a cheeky but stylish finish.


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