Diversity is front and center as Gap celebrates its white tee with the launch of a new advertisement. The iconic fashion brand looks to none other than Edward Enninful to creative direct the campaign. The British Vogue editor-in-chief shares, “I love the optimistic American style that Gap celebrates and the simplicity of the basic white t-shirt that allows you to be yourself.”
Enninful continues, “Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. This project is about authenticity and people living their truths.” Hitting the studio in Gap’s essential everyday uniform, actor Jonathan Groff, Olympic fencer Miles Chamley-Watson, and rapper Wiz Kahlifa come together.