Filippa K’s spring-summer 2022 campaign takes inspiration from the overlap of natural and urban settings. The advertisement portrays the concept of city meets nature via images that suggest how these two areas interact–nature as part of city life and the urban spirit reflected in the environment.
Filippa K Spring/Summer 2022 Campaign
Davyd Shyn stars in Filippa K’s spring-summer 2022 ad campaign. The model works with photographer Hedvig Jenning, posing in the brand’s newest menswear. For the occasion, art direction by Ellen Whilke comes together with the work of director of photography, Nils-Emil Nylander. Meanwhile, hair is by Amanda Lunda with makeup by Anya de Tobon.
Filippa K’s men’s collection features impactful shapes and tactile fabrics for spring. The range is front and center as the Swedish brand takes to two local locations to reflect the season’s mood. The cold concrete features of urban environs are represented by Filmhuset Stockholm, while Nackareservatet, Hellasgården, reflects the warmth and tenderness of nature.
“This collection was designed at a time when we were all feeling confined,” shares Filippa K Head of Design, Emil Wiman. “I was inspired by the unexpected encounters I had with nature during walks through the city–the joy I found in these moments gave me a sense of freedom.”
Addressing Filippa K’s spring collection, Wiman explains, “In the designs, I wanted to capture this sense by blurring wardrobe boundaries and placing emphasis on dressing how we feel rather than what’s expected of us.”