Prada - Italian Fashion House
Prada is an Italian fashion house, which was founded by Mario Prada in 1913. Originally called Fratelli Prada, the label was known as a leather goods shop, which imported British goods. Luisa Prada took the company over from her father and passed it on to her daughter Miuccia Prada.
Joining the fashion house in 1970, Miuccia helped shape the label into its contemporary image. Working with her future husband Patrizio Bertelli, Miuccia discontinued Prada's importing of English goods and focused on creating their own. For example, Miuccia released a collection of backpacks and totes in 1979.
By 1985, Prada was making waves in the fashion industry with Miuccia's "classic Prada handbag" and the introduction of footwear. The nineties saw the launch of Prada menswear. Prada quickly became known for its clean lines and unique details.