Embodying a mission to become the global leader in sustainable denim production, Nudie Jeans has been based out of Gothenburg, Sweden, for over two decades. Their commitment to crafting jeans with only certified organic or fairtrade cotton sets an example for other brands and industries. Not only that but ensuring free repairs for life and their Reuse program have truly revolutionized how we view sustainability—showing us how it can be achieved without sacrificing quality and tradition.